Empirical retail: The first appearance at Hong Kong’s K11 Musea
Shopping malls, as well as museums, are not normally destinations that we consider of as being harmonizing, but Asian designer New World Development is obviously thinking contrarily, and last week revealed its musea k11 project. Defined as its “most motivated project to date”, it is a novel museum-retail compound situated in the core of Hong Kong’s $2.6billionn (US) Victoria Dockside expansion.
Features of the project
It will anchor the art plus design district at Victoria Dockside into Tsim Sha Tsui, however also doubling as a novel ultra-high-end experiential trade, art, cultural plus dining destination. The Tsim Sha Tsuiharbourfront, one of the maximum notable bits of real estate in Greater China, inaugurations in 2019.
But for those freestanding China, this is not the first museum-mall idea.
K11 Group has developed a quantity of them crossways Greater China. But this one would be the biggest as well as highest-profile yet. The 10-story K11 Musea would house an extensive selection of global brands, many of which would be flagships. You will get more info on www.k11musea.com
It will greet guests with its revolving world-class art collection.
Its facade would feature one of the world’s leading living walls, boasting an entire surface area of above 50,000 sqft of foliage inclusive of the interior plus exterior. The mall itself would feature a “world-class public art group,” in addition to a 2,000 sqft Sunken Plaza intended to be “an immersive site for a slew of cultural occasions such as film carnivals and live music.”